A collaboration with director, Khalil Joseph and the agency Sandy Montana, this commercial campaign for Nike endeavored to put a spotlight on a handful of young, star athletes that were making big waves in their sport at the time. Anyone that knows PK Subban is familiar with his flash and flamboyance, however, what people often fail to see is his pure passion, relentless work ethic and straight up ballsiness. He's an absolute force to be reckoned with on and off the ice and no matter how much loathing or chatter he's endured because of his showmanship, PK's ability to tune out the noise and continue to play the game on his own terms is something that can be revered.